The station of the future

Challenge. To future-proof its stations, NS Stations wanted more insight into the needs of passengers and local residents.

Approach. Based on online assignments and 14 online focus
groups, we developed 5 areas of opportunity for the station
of the future together with NS Stations.

NS Stations

NS Stations wants to make its stations future-proof. What exactly should that station of the future look like? We mapped out the needs of passengers and local residents.

Challenge

Mobility requirements are constantly changing. To make its stations future-proof, NS Stations needed strategic input for its existing portfolio and for the development of new formulas and innovations.

Mirjam Hooghuis, market researcher at NS Stations: “As a result of the lockdowns in 2020, everything suddenly came to a standstill. There were no passengers, the shops were closed. We wondered: ‘where do we go from here?‘”

Approach

The research process consisted of three phases:

  • Scoping session with NS Stations team.
  • Discover phase in which we explored the needs for the station of the future with 60 station visitors and local residents via 3 online assignments and 14 online focus groups.
  • Framing phase in which we developed 5 areas of opportunity together with NS Stations during work sessions, that gave direction to the station of the future.

 

What insights did the research yield?

Today’s stations are mainly perceived as functional locations, but passengers and visitors would like to see them become a place they want to be. A meeting place where there is always something to do.

Mirjam: “The station of the future has a much broader function than just arriving and departing. It will be a vibrant place where you can meet, relax and work, all in a sustainable environment.”

Do you like what you see?

Reach out if you think we’re a good match. Specific questions? Let us know, we would love to hear from you!

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