Our latest news & insights
Beautiful Lives is always looking for the root that motivates human behaviour – which we achieve in our own unique way.
Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.
Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.
Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.
Beautiful Lives now part of The Relevance Group
In May, we became part of TRG. What does that mean for you?
Design Thinking as a Mindset: From insight to implementation
A compact guide full of tools to apply design thinking in your organization.
Beautiful Lives joins The Relevance Group
Beautiful Lives strengthens the Relevance Group
Master class: Changing behavior with the COM-B model
Come to our free master class “Change Behavior with the COM-B Model” on Friday, May 2.
Beautiful Lives & Kruidvat at MIE’25
Join our session about Customer Journey and sustainability at MIE’25.
Meet our new Junior Insights & Innovation Expert Elfie!
In January Elfie Cremer joins our team as a Junior Insights & Innovation Expert.
Training ‘Get out of your bubble’ on 22 November
Engage with your target audience yourself and deepen your understanding.
Meet our new colleague Syl van der Priem
Syl starts on 1 September as Junior Insights & Innovation expert
Extra online session ‘Next Level Qual’ on 29 August
Discover how AI and qualitative research can reinforce each other.
In-house training Concepting & Prototyping
Join our (free) training course and learn how to create the best concepts.
Sparring together about Qual and AI
What value does AI add to Qual and where does the researcher make the difference?
Join our Next Level Qual event on 20 June
How can Qual and AI reinforce each other? Event and boat tour on the Utrecht canals.
Gabi Verstappen is our new Insights & Innovation expert
Gabi Verstappen joins Beautiful Lives on a permanent basis.
Best of MIE’24 – Webinar ‘Smoothly through Schiphol’
Join the free webinar of our session with Schiphol on 28 May.
Survey for the city of Utrecht in the media
Our research among wharf cellar owners on RTV Utrecht and AD.
Missed our session ‘Smoothly through Schiphol’ at MIE’24?
Watch our video or browse through our MIE presentation.
Join one of our three in-house training courses
Sign up now for the (free) sessions on Customer Journeys, and more.
6 Key trends in Customer Journeys
Trends that will make a difference in each customer journey in the years to come.
Beautiful Lives with Schiphol at MIE’24
We host the session 'Smoothly through Schiphol'.
Beautiful Lives supports Red Cross with Christmas gift
We traditionally give our Christmas budget to a good cause.
Beautiful Lives celebrates move to Utrecht
Beautiful Lives organises a client event on new location.
18 years Beautiful Lives – a brief interview
Managing Partner Gaby Siera looks back and ahead.
Introducing our new colleague Sal Menkveld
Sal joins our team as Insights & Innovation expert.
Beautiful Lives is moving to Utrecht
Social Impact Factory aan de Gracht in Utrecht is our new residence.
Meet our new Insights & Innovation expert Nicky Pronk
Nicky will engage in human-based design projects.
Our study ‘The Young Investor’ on Daily Data Bytes
A study we conducted with ABN AMRO and Euronext.
Beautiful Lives opens trading – the millenial investor
A deep dive into the world of young investors.
KLM and Beautiful Lives in top-10 ‘Best of MIE’
Audience rates the session with a 8.3.
Rubina Oliana at EY Wealth & Asset Management seminar
A talk about the experiences of "the Young Investor."
Beautiful Lives Christmas gift 2022 for the NASF
We donated our Christman budget to the Dutch Albert Schweitzer Foundation.
Dive into the world of True Gen with Beautiful Lives
Join our research on young Gen Z people.
Crack and break your target audience’s codes
Crack the cultural codes of your target group through AI.
Session ‘Het station van de toekomst’ at MIE’22
A talk on making NS Stations future-proof.
Working at Beautiful Lives according to Rubina and Ellen
"It's a great school. I am far from done.”