News

Beautiful Lives aims to provide deep insights
in people’s needs and motivations – in a unique way.

Patient journey HAE nominated by Takeda

15 Sep 2021 -

Patient journey HAE nominated for Takeda’s ‘Patient Centricity Ambassador of...

Job opening: insights and innovation expert

02 Jun 2021 - Gaby Siera

Are you a social scientist, product, or service designer? Are...

Get to know your target audience through our BL*Campfire platform!

02 Jun 2021 -

To explore new opportunities for positioning or innovation directions, you...

Eating less meat: the new normal

02 Jun 2021 - Fabian Baumer

More than half of all Dutch people indicate that they...

Rubina Oliana nominated for MOAward, Young Talent 2021

08 Apr 2021 - Gaby Siera - Maurice Palmen

Young Talent of the year 2021 We are extremely proud...

N=10 is enough

06 Apr 2021 - Gaby Siera

With 10 respondents, you have mapped out most of the...

Beautiful Lives 15 years. An interview with founder Gaby Siera

13 Jan 2021 - Maurice Palmen

Podcast-series: why don’t people invest?

13 Jan 2021 - Maurice Palmen

A podcast series based on our research Last year we...

Nightmare Competitor: a dream start-up #justnow

29 Sep 2020 -

Yesterday was October 1st, 2025. You celebrated the first lustrum...

October webinar: Future of food = insect-based?

24 Sep 2020 - Maurice Palmen

More and more consumers are becoming more aware and critical...

The Plastic Paradox

11 Aug 2020 - Gaby Siera - Maurice Palmen

Many of our FMCG and retail clients struggle with the...

Beautiful Lives and Validators launch IdeaCheck!

23 Jun 2020 - Fabian Baumer

Qualitative insights with the speed and efficiency of quantitative research...

The resilient consumer – workshop

27 May 2020 - Maurice Palmen

Learn how brands can help people to adapt in uncertain...

Insect-based foods. The future?

21 Apr 2020 - Maurice Palmen

How can you convince food manufacturers that consumers will be open...

Ahead of the curve? Profit from insider insights

17 Apr 2020 - Maurice Palmen

The last two years we did in China some exciting projects...

Discover Mitsuba

24 Sep 2019 - Fabian Baumer - Maurice Palmen

Discover our extraordinary work for Mitsuba This month Menken Orlando...

Applying sustainability’ to your everyday business

26 Jun 2019 - Gaby Siera

Towards optimizing patient-centered inclusion procedures in oncology

18 Jan 2019 -

Developments within oncology depend firmly on clinical trials for new...

Welcome to the world of hardstyle (MIE 2019)

18 Jan 2019 - Arno Buurman

Hardstyle zijn beukende beats, drugs en boze witte mannen, toch?...

How pharma brands grow

19 Jun 2018 -

Veel gehoord in de farmaceutische wereld: “aan de principes uit...

BL @ MIE 2018

11 Dec 2017 - Arno Buurman

At MIE 2018 (January 31st & February 1st), Netherlands’ biggest marketing and insights...

Beautiful Lives & Design Thinking

03 Oct 2017 - Arno Buurman

Design thinking is not (just) about aesthetics. In its most...

Design Thinking Workshop