We stand for insights-based innovations.
Markteffect | Beautiful Lives stands for insights-based innovation. We explore, develop and evaluate the growth strategies of tomorrow. We work closely with well-known brands and organisations. We translate behavioural, motivational, and contextual human insights into innovation and strategy.
From a challenge for the consumer
To an opportunity for your organisation.
We translate in-depth consumer insights into product and service concepts that truly add value for consumers. And therefore also for our clients.
We work on projects in the Netherlands, but also in all major European markets, such as the UK, Germany, and Belgium. And in countries such as the US, Canada, Brazil, India, and China. We do this from our base in Amsterdam.
Markteffect | Beautiful Lives is part of The Relevance Group (TRG). Together with a European network of around ten specialized companies in the fields of marketing, data, AI, and technology, we join forces. Each company within the group brings its own expertise and specialism to the table. This allows us to offer a carefully curated end-to-end range of data-driven marketing and sales services. This collaboration is based on TRG’s shared belief that being relevant to your (potential) target group is the most important aspect of modern marketing. TRG’s goal is clear: to help organizations grow by identifying and exploiting (new) growth opportunities through the use of data. Would you like to know more about TRG or the companies that are part of the network? Take a look at the website here.
The following values are always at the core of our collaborations with our clients:
- Team up. We enjoy working together and building on the knowledge of our customers. Our projects always include a number of work sessions, such as a kick-off and an analysis session. We believe that the best results can only be achieved when every piece of knowledge is brought together.
- Zoom out. We zoom out before we zoom in. We always consider the wider context of the issue. We do this from both the user’s and the client’s point of view.
- Multiple perspectives. We look at every issue from different angles. We use motivational, neuro and behavioural-economic perspectives during our analysis. This is how we avoid tunnel vision and get to the bottom of things.
- Impact. Every agency wants to deliver results that make an impact. We achieve this not only with practical recommendations, but also with our highly visual reports, one-pagers for concepts, illustrated Customer Journeys and videos.
