BL*Campfire
Via our intuitive, online community BL*Campfire, we expose the drivers behind behaviour or specific themes. After all, profound conversations are held around the campfire for a reason!
In BL*Campfire, we engage in in-depth conversations with 25-35 participants over two to three weeks. Via a number of creative, ethnographic assignments, we gain valuable insight into the experiences of the target group.
BL*Campfire offers a solution to the following issues:
- Exploring and understanding your target group and interpreting their behaviour and considerations.
- Researching specific themes, such as parenthood or sustainability.
- Scouting new opportunities for growth and positioning.
- Testing and optimising new product and service solutions.
- A BL*Campfire involves 25-35 participants per market/target group for two to three weeks. This allows enough time to complete assignments and/or visualise behaviour.
- Participants work on three to six creative, ethnographic assignments. Through photos, videos, collages, explanations and notes, they share their behaviour, experiences and expectations.
- During the process, they are supported by experienced moderators who probe deeper into the completed assignments.
- As client, you will be given the opportunity to observe what happens.
With a BL*Campfire you can expect:
- In-depth knowledge of a specific target group.
- Lots of visual output (photos, collages, videos) that bring to life the experience and context of consumers.
- Evaluation of new ideas through projective techniques.
- A valuable starting point for innovation and positioning.
- Great stories, of course, because the best stories are heard around the campfire.
Do you like what you see?
Reach out if you think we’re a good match. Specific questions? Let us know, we would love to hear from you!
