Rubina talks at EY Wealth & Asset Management seminar
On Tuesday, April 18, colleague Rubina Oliana will take the stage at the EY Wealth & Asset Management seminar to talk about the experiences of the Young Investor.
For Euronext and ABN AMRO, Beautiful Lives delved into the experiences of young investors with an extensive BL*Campfire.
In a three-week online community, young investors shared their motivations, choices and challenges within the world of investing.
A few insights from our research we will share at the seminar:
- With the current inflation, low savings rates and the housing crisis, young people are diligently looking for new ways to build wealth. Investing is one answer to that.
- But we also learned that the first steps towards investing can raise uncertainty, creating barriers to actually getting started.
- There are many opportunities for the financial sector in this field. For example, by paying more attention to education and support during onboarding, the industry can make investing more accessible and help the next generation build wealth.
A great deepening of our previous research for DUFAS, in which we learned what stops people from investing. This way we get the whole picture more and more complete!
Other news
Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.
Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.
Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.