Welcome Imco: our new Insights & Innovation Expert
Imco completed his studies in Industrial Design Engineering in Delft and then went on to specialize in Strategic Product Design. With this combination of design and strategy experience, he brings a sharp, fresh perspective on innovation and how to translate new ideas into impactful solutions.
In addition, his curiosity, energy, and creative way of thinking make him a valuable addition to the team and a great colleague to work with. Welcome to the team, Imco!
Other news
Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.
Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.
Beautiful Lives now part of The Relevance Group
In May, we became part of TRG. What does that mean for you?