Sparring together about Qual and AI
On 20 June, we took a deeper look at Qual and AI with our clients. At the Next Level Qual event, we showed how we believe AI can strengthen Qual.
We also showed what AI and other digital tools we are already working with at Beautiful Lives.
It was very valuable to spar with our customers about the value AI can add to Qual research. And… where, according to them, the researcher actually makes the difference.
After all, the power of Qual also lies precisely in things AI is not (yet) good at, such as complex issues, difficult target groups, out-of-the box thinking and noticing that one edgy comment from a respondent that suddenly puts everything in perspective.
After the session, it was nice chatting during a boat trip through Utrecht’s canals!
In the near future, we will dive even deeper into Qual and AI.
Other news
Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.
Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.
Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.