Introducing our new colleague Sal
Since 1 October, Sal Menkveld has joined our team as our new Insights & Innovation expert. Sal is a creative team player with a commercial background. He studied Innovation Management at TU Eindhoven, where he specialised in business and product development.
During his internships at KPN and PA Consulting, he gained a lot of experience in open innovation and digital transformation. Sal will focus on designing, facilitating and elaborating human-based design projects.
After living abroad for some time, Sal recently settled down in Amsterdam. Sal: “After a wonderful time as a kitesurfing instructor on Bonaire and in South Africa, I am excited to start working at Beautiful Lives. I look forward to further deepening my knowledge of user behaviour and needs, and supporting clients in developing beautiful, innovative products, services and strategies.“
Other news
Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.
Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.
Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.