Euronext & ABN AMRO

Challenge.  ABN AMRO and Euronext questioned how to stay
connected as a trusted financial party to the new generation
of millennial investors.

Approach.  A multidisciplinary approach – with our online
community BL*Campfire, individual in-depth interviews,
expert talks and work sessions with clients – yielded six areas of
opportunity with concrete solutions.

Bonduelle

Challenge. Bonduelle spotted a potentially lucrative opportunity
in frozen vegetable rice, but how could they market such a product
most effectively?

Approach. We deployed a BL*Bootcamp: a combination of
pressure-cooker work sessions and consumer research. This allowed
us to develop the positioning for Bonduelle vegetable rice in a very
short time.

NS Stations

Challenge. To future-proof its stations, NS Stations wanted more insight into the needs of passengers and local residents.

Approach. Based on online assignments and 14 online focus
groups, we developed 5 areas of opportunity for the station
of the future together with NS Stations.

LeasePlan

Challenge. Market leader LeasePlan wanted to gain ground in
the light commercial vehicle market.

Approach. A Customer Journey analysis. We held individual
interviews with decision-makers and influencers within companies
using light commercial vehicles.