Signature Foods
Challenge. Signature Foods wants to grow sustainably. To fulfil this ambition, the organisation was looking for a practical and structured method to drive innovation within specific business challenges.
Approach. We developed an intensive ‘learn & do’ programme, in which we took six multidisciplinary Signature Foods teams step-by-step through the Design Thinking method.
Dr. Oetker
Challenge. Dr. Oetker asked Beautiful Lives to develop consumer-driven innovations for Dr. Oetker and Koopmans baking mixes. The goal: to give a new, positive boost to the category and remain relevant on new occasions and for younger audiences.
Approach. We started this project using Design Thinking – with BL*Semiotics and focus groups – to gain more insight into needs, behaviors, and trends in baking and food. The opportunity areas we discovered formed the basis for the co-creative follow-up phase: ideation.
The Red Cross
Challenge. How can the Red Cross increase the willingness to give for preventive aid and thus better protect people from the effects of climate change?
Our approach. We employed our online community, BL*Campfire, along with online focus groups and three work sessions, working from the ‘How Brands Grow’ analytical perspective. This multidisciplinary approach yielded three strategic routes.
Euronext & ABN AMRO
Challenge. ABN AMRO and Euronext questioned how to stay connected as a trusted financial party to the new generation of millennial investors.
Approach. A multidisciplinary approach – with our online community BL*Campfire, individual in-depth interviews, expert talks and work sessions with clients – yielded six areas of opportunity with concrete solutions.
Bonduelle
Challenge. Bonduelle spotted a potentially lucrative opportunity in frozen vegetable rice, but how could they market such a product most effectively?
Approach. We deployed a BL*Bootcamp: a combination of pressure-cooker work sessions and consumer research. This allowed us to develop the positioning for Bonduelle vegetable rice in a very short time.
NS Stations
Challenge. To future-proof its stations, NS Stations wanted more insight into the needs of passengers and local residents.
Approach. Based on online assignments and 14 online focus groups, we developed 5 areas of opportunity for the station of the future together with NS Stations.
LeasePlan
Challenge. Market leader LeasePlan wanted to gain ground in the light commercial vehicle market.
Approach. A Customer Journey analysis. We held individual interviews with decision-makers and influencers within companies using light commercial vehicles.