How we got there
Hooghoudt wanted to give gin a better image and make the drink popular again among a broad target group than the current user base The reason was that Hooghoudt’s young innovators team had developed the ultimate gin, the holy grail of taste.
With this gold in their hands, Hooghoudt wanted to launch their gin as quickly and effectively as possible. BL was asked to facilitate the organization in an agile way while developing their product introduction strategy. We followed the principles of design thinking and used creative methods to determine the focus of our challenge After that, interviews with external experts led to concrete insights and a clear view on the desired semantics and tone of voice for communication.
International sales pitch
From the insights, the team formulated a large number of opportunity platforms. The ones with the highest potential were fully developed in the design phase.
The best concept eventually resulted in an international validated sales pitch movie, in which Hooghoudt ‘sells’ the new gin in a time frame of one minute to its new target group.