+31 (0)35 30 300 20
Arendstraat 16 1223 RE Hilversum
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What we do

We translate human frictions to business opportunities

We unravel deeper insights, combining a motivational approach with an ethnographic angle. We learn about people’s motivations while considering  their present environment and situational pressures.

We develop insights into innovation, solving issues that people experience in their complex daily lives. We answer to their issues in a creative way, as we  ideate and prototype possible solutions, and turn them into value propositions.

Our approach helps leading brands and organisations to spot, create and accelerate tomorrow’s opportunities.