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Therapy landscape exploration

Therapy landscape exploration

Explore the therapy landscape to create an optimal position for yours
We deep dive in the objective and subjective considerations underlying the decisions health care professionals make. We uncover how to position a (new) therapy in such a way that it maximises the chances of reaching patients that benefit most


  • First, we combine your knowledge with our expertise – to focus our scope and understand the current landscape
  • In individual (workplace) interviews we build the current and future landscape. Our range of creative techniques guarantees we reach beyond the obvious and gain insight into underlying needs and considerations as well.
  • In co-creative sessions with health care professionals we explore how to deal with triggers and barriers to ensure the therapy reaches the right patients.
  • We bring all these learnings together and share them during a strategic working session


  • A strong positioning, rooted in both emotional and rational benefits and support you in your route to market
  • A clear overview of the highs and lows throughout the journey, that helps us to identify the strategic triggers and barriers for an optimal path for care

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