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Qual Bootcamp

Qual Bootcamp

Our new in-depth qualitative approach, that adds speed and team learning
We have developed a ‘new qual’ approach that adds speed and team learning to the depth of our qualitative research. Qual Bootcamp is our 2-day boot camp style qualitative approach. It is a dynamic  way of working that actively involves your marketing team. We set up co-creative focus groups and  jointly optimise the solutions based on consumer feedback

Approach

  • We bring your teams together for two days of consumer learning. We share the team’s expectations and hypotheses and discuss the set-up of the program and the research
  • Your teams are actively involved in co-creative group interviews. You can watch the interviews and even participate in them. We typically plan 4 focus groups in two days, and every group we build on what we have learned from the previous
  • We jointly analyse our observations and bring them together in a concise report

Impact

  • All team members are actively involved and aligned, which allows for quick and shared decision making
  • Instant results: Qual Bootcamp is highly efficient, as we develop the concept iterations during  the two days session

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