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Patient Journey Mapping

Patient Journey Mapping

Zoom out to people’s needs, to understand their idea of optimal patient care
We unravel the rational and emotional aspects of patient journeys and optimise pathways for care. We zoom out to understand the impact of illness on the person you are. We zoom in to understand how care can be tailored to patient’s needs.


  • Firstly, we combine your knowledge with our expertise – to focus our scope and understand your current approach
  • Patients visualize their disease and lifeline, ahead of our home visit. In their own comfortable setting we jointly uncover their journey in great detail. Our bespoke Journey poster then depicts the journey, touchpoints, moments of truth and their emotional experiences. Patients very much value the time we spent with them, as they talk about the disease process
  • We bring all these learnings together and share them during a comprehensive working session


  • Strong solutions for a better patient experience and optimised paths for care
  • health care professionals and patient associations working together to jointly develop better patient solutions, each inspired by people’s experiences in the journey

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