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11 Dec 2017 - Arno Buurman

BL @ MIE 2018: from insights to impact

At MIE 2018 (January 31st & February 1st), Netherlands’ biggest marketing and insights event, we take a look back on 2017. Central theme at the event is how to get from insights to impact in an effective way. At MIE, we will teach you all about the similarities and differences between the Young at Hearts (age 55-77) and Generation Swipe (age 16-17), engage you in rapid prototyping versus concept texts and tell about how a whole new business strategy for ASICS was developed based on three core values. Presentations will be given in Dutch.

Voor Nederlands, klik hier.

ASICS – Include | Adapt | Innovate

Coming MIE, BL will share the ins and outs of an ASICS project. In 2017, ASICS asked Beautiful Lives to help them connect with one of their target groups; Fitness Explorers, young adults who do not always follow the beaten track. Together with Marc Dinsbach, Director of Marketing Area North at ASICS, we will engage you in our study in China, Japan, the US and The Netherlands.
Based on the core values of the target group – Include | Adapt | Innovate – a whole new business strategy for ASICS was developed, whichwill be fully coming to life in 2018.

BL also facilitates a – Dutch spoken – masterclass (Rapid Prototyping vs Concept Texts) and a generation battle (Generation Swipe vs Young at Hearts). Read more.

Would you like to learn more about one of the subjects? Please subscribe through info@beautifullives.com or +31 (0)35 30 300 20.

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