Beautiful Lives has a dedicated health care team that fully understands the dynamics of the sector. Our human based approach perfectly matches today’s patient centric and personalised health care focus. We know how to reveal healthcare professionals’ objective and subjective motivations underlying their choices about treatment and therapy. Our extensive working experience with patients, GPs, specialists and patient associations allows us to work across the health care sector. Both pharmaceutical companies and health care organisations have used our services to learn
- How to position or launch a therapy or device in such a way that it reaches the patients that should benefit from it?
- How to optimise pathways for care based on patient needs?
- How to be an innovation partner for health care organisations, health care professionals and patients?
We apply proven qualitative approaches, such as focus groups and individual interviews (at the clinic) as well as our own bespoke health care methodologies: