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Future proof innovation

Future proof innovation

Play your bigger game and build future proof business
Our world is changing at a high pace: consumer needs evolve, new competitors enter the market, channels shift. Game changers disrupt existing business models in virtually any category. However, in the hectic schedule of daily life  it can be hard to step back and think about what the future may hold. We help you to see the strategic drivers that will shape tomorrow’s category and turn these into opportunities.


  • At the scope step we involve your key internal stakeholders to understand the project focus and your colleagues’ input and  views
  • We discover the direction in which your category is heading. We uncover the bigger drivers that will shape your category’s future, as we analyse the existing consumer learnings, speak with experts in various relevant areas, trawl through social media and interview forward thinking consumers
  • Our discovery step helps us to understand the themes and trend areas that are most relevant. What field are we playing? What are the key developments in- and ex-category? What could be the big disruptors over the next ten years? What should be the strategic focus areas that will guide your future?
  • The opportunity platforms are our springboards to ideate product or service solutions. We organise brainstorms with your team, experts and forward thinking consumers. We then cluster and prioritise these ideas into blueprints for new propositions
  • We build the value propositions from blueprints into full prototypes. We put them on a timeline of  ‘minimum viable products’: a roadmap of innovations for the next years. We define the team actions for each of these work streams
  • This highly involving and inspiring cycle will take up 8-12 weeks, from beginning to end.


  • Team involvement and inspiration that helps you focus on the bigger game to play
  • A shared vision-driven route for innovation: concrete future priorities, including a roadmap of new value propositions

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