BL*Bootcamp
In-depth qualitative research with a pressure cooker approach
We have developed a ‘new qual’ approach that adds speed and team learning to the depth of our qualitative research. Qual Bootcamp is our 2-day boot camp style qualitative approach. It is a dynamic way of working that actively involves your marketing team. We set up co-creative focus groups and jointly optimize the solutions based on consumer feedback
Approach
- We bring your teams together for two days of consumer learning. We share the team’s expectations and hypotheses and discuss the set-up of the program and the research
- Your teams are actively involved in co-creative group interviews. You can watch the interviews and even participate in them. We typically plan 4 focus groups in two days, and every group we build on what we have learned from the previous
- We jointly analyse our observations and bring them together in a concise report
Impact
- All team members are actively involved and aligned, which allows for quick and shared decision making
- Instant results: BL*Bootcamp is highly efficient, as we develop the concept iterations during the two days session
