+31 (0)35 30 300 20
Arendstraat 16 1223 RE Hilversum
Google Maps



A powerful start for (online) innovation development

BL*ai combines efficient, rich analysis of online sources with the analytic and creative power of our BL insights & innovation experts. BL*ai is rapidly becoming the starting point for our innovation processes with main customers like FrieslandCampina, AkzoNobel and KLM. The ai-tooling ensures we can analyse large numbers of online sources in a very short time period.

Our approach

  • Kick-off: during the kick-off working session we align on sources and themes, relevant for the underlying innovation project.
  • BL*ai analysis: using our discover.ai tool we accelerate the online exploration. Based on the output of this analysis, our insights & innovation experts connect the dots and develop 10-15 future proof directions for innovation.
  • Brown-paper session: we share the 10-15 platforms with our client, sharpen the opportunities and decide together on the most promising 6-8 that will be developed in inspiring insight-based opportunity boards.

How AI works


  • A broad, inspiring look on (international) relevant developments offers a new perspective for your innovation question.
  • Efficient (in time and money) insight-based start for each innovation process.

Like what you see?

View all solutions