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13 Jan 2021 -

Why don’t people invest?

A podcast series based on our research

In recent months, we have conducted extensive research into the barriers people experience in investing. Our client is the sector organization Dufas (Dutch Fund and Asset Management Association). Seven important barriers emerged from the in-depth investigation. A podcast series of the first three will be made this month, presented by Sander Heijne, the writer/journalist. He previously wrote the book Fantoomgroei, among other things. Rubina Oliana (Beautiful Lives) will explain every barrier in each broadcast and the perspective of the participants in the study (“the Dutchman”).

Almost 900,000 Dutch people do not accrue pension. The collective pension is under pressure and is often insufficient. The low-interest-rate means that investing is often the only option for capital growth. Only 4% of the Dutch invest in investment funds, while this is much higher in our neighbouring countries. Last fall, we spent three weeks with 60 non-investors in our online conversation platform BL * Campfire. Based on more than 1100 posts, vlogs and exercises, we identified the seven most important barriers to investing. The first three thresholds that will be discussed are:

  1. “Investing does not suit me” – why investing does not suit many people’s world.
  2. “Investing does not help me reach my goal” – why we look so little forward when it comes to financial life planning.
  3. “Investing is not worth the risk” – why the risks are not always estimated realistically.

Based on the research, we formulated actions for the sector to remove the barriers. We will share the results and actions for the various stakeholders in the coming months. Let us know if you are interested in the episodes of the podcast.

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