Meet our new colleague
Great news. From 1 September, Syl van der Priem will join our team at Beautiful Lives as Junior Insights & Innovation expert.

Syl graduated in Creative Business at Hogeschool Utrecht and has previously supported us in various research projects.
It goes without saying that Syl’s background and knowledge are a perfect match for our research and innovation projects. In addition, Syl is a cheerful, energetic colleague to work with. Great to have her on board!
Other news

Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.

Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.

Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.