Survey for the city of Utrecht in the media
For the municipality of Utrecht, we participated in a survey of wharf celler owners in the centre of our city. The wharf system in Utrecht is in poor condition in many places. Subsidence and leaking cellars are commonplace.
Repairing the cellars has been a topic for a long time now. But the cooperation between the municipality and the yard cellar owners left much to be desired for a long time.
Utrecht recently commissioned a new survey among cellar owners. This showed that the cellar owners are now much more positive about the cooperation with the city.
We were asked to contribute to this survey with a series of qualitative interviews. The municipality of Utrecht will immediately include the results of our qualitative interviews with the cellar owners in the implementation programme it is developing.
You can read more about the survey in an article on the RTV Utrecht website.
Or in this article on the AD website.
Other news
Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.
Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.
Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.