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16 Oct 2023 -

Since 1 October, Sal Menkveld has joined our team as our new Insights & Innovation expert.

Sal is a creative team player with a commercial background. He studied Innovation Management at TU Eindhoven, where he specialised in business and product development. During his internships at KPN and PA Consulting, he gained a lot of experience in open innovation and digital transformation. Sal will focus on designing, facilitating and elaborating human-based design projects.

After living abroad for some time, Sal recently settled down in Amsterdam. Sal: “After a wonderful time as a kitesurfing instructor on Bonaire and in South Africa, I am excited to start working at Beautiful Lives. I look forward to further deepening my knowledge of user behaviour and needs, and supporting clients in developing beautiful, innovative products, services and strategies.”

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