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08 Apr 2021 -

Young Talent of the year 2021

We are extremely proud and happy with the nomination of Rubina Oliana, our innovation expert, for Young Talent of the year 2021. When assessing the candidates, the jury looks at the most talented young researchers. The jury pays attention to the following aspects, among other things:

  • Is enthusiastic and shows courage;
  • Thinks ‘out of the box”. Comes up with creative solutions to improve and renew the field of marketing research and digital analytics;
  • Has an innovative vision on analyzing and deploying new and existing information flows. Inspires and motivates others.

Note from the jury

“When you’re talking about a young talent, Rubina from Beautiful Lives stands out for me,” one of her clients says about her. Rubina works at the interface of qualitative research and innovation and has a personal mission to put people and society at the centre of her projects. At the same time, she is passionately working on the digitization of the Beautiful Lives agency, both in the qualitative research itself and in its reports. A report in the form of a podcast – together with her client – is a wonderful example of this. In this way, she disclosed the insights gained not only for her client but also for the sector, politics and all people in the target group. This young researcher, according to those who have had the pleasure of working with her, has the freshness, curiosity and open-mindedness that befits this generation. The jury finds Rubina an excellent candidate for the title of MOA Young Talent of the year!

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