Meet our new Insights & Innovation expert Nicky Pronk
Nicky joins Beautiful Lives as an Insights & Innovation expert.
She will be engaged in designing, facilitating and elaborating
human-based design projects.
Nicky brings valuable knowledge and experience. As Service Designer at Philips, she focussed on finding opportunities that really help end users, and on designing and improving the user experience. Previously, Nicky also worked at Philips as a Services Application Specialist. She started her career at Brunel as a New Service Development Requirements Engineer/Business Analyst.
Nicky now lives in Utrecht, but with her arrival at Beautiful Lives she goes back to her roots a little bit. She was born in Hilversum!
Other news
Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.
Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.
Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.