Beautiful Lives is moving to Utrecht
On 1 October, Beautiful Lives is moving from Hilversum to a great new location in Utrecht. Our new office space is located in the Social Impact Factory (SIF) at the Kromme Nieuwegracht in Utrecht.

The monumental building where the famous writer and enlightened thinker Belle van Zuylen had her winter residence is now a hip hotspot for social entrepreneurship, innovation and sustainability.
Managing Partner Maurice Palmen: “For us, everything falls into place here: great workshop spaces, easy to reach and yet right in the city centre. As a member of SIF, we also join a beautiful network of organisations all working on innovative solutions to social challenges in their own way. An inspiring environment!”
Other news

Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.

Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.

Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.