Master class: Changing behavior with the COM-B model

Why is changing behavior so difficult? Even when people are motivated, they often fail to move. And yet behavior determines the success of products, campaigns and internal changes.

On Friday, May 2, we organize a free master class in which you learn how to better understand and influence behavior. We introduce the COM-B model (Michie et al., 2011) – a practical and scientifically based model that shows how behavior is driven by three factors: Capacity, Environment and Motivation.

During our master class, you will gain insight, inspiration and practical tools in 1.5 hours to unravel your behavioral issue and address it in a focused way. Whether you are working on customer behavior, employee behavior or social behavioral change. This session offers directly applicable examples and tools for your organization.

What can you expect?

• Insight into what behavioral change really means
• Introduction and application of the COM-B model to your own issue.
• Inspiring examples from our practice
• Getting started with a behavioral challenge yourself

When and where?

• Friday 2nd of May
• Location: Social Impact Factory Utrecht Aan de Gracht
• 14.30 – Walk-in
• 15.00 – 16.30 – Training
• 16.30 – Drinks

Register?

You can easily sign up for the training by the Calendly link.

There is no charge for the session. We do charge you €50 for ‘no show’. We will transfer that amount to one of the great projects of Social Impact Factory.

Any questions? Please contact [email protected]