Join our Next Level Qual event

Beautiful Lives has believed in the great power of Qual for years. The insights from in-depth conversations are golden. They help us understand what people really think and feel, and why they do what they do.

Join our Next Level Qual event on 20 June

At the same time, we see opportunities to make our research even more efficient, insightful and faster by deploying AI and other digital tools.

Next Level Qual
We are convinced that the trick here is to ensure that Qual and AI really reinforce each other. What is the added value of the various digital and AI tools for Qual research? And also very important, how can you use Qual to focus on the true story of people?

We have been working hard on these questions recently. We dove into AI and other digital tools and identified some interesting areas of opportunity.

On Thursday 20 June, we would like to share and discuss those opportunity areas with you.

Sailing on the Utrecht canals
After the inspiring discussion, it’s time for a relaxing boat trip through Utrecht’s canals. Enjoying the beautiful view from the water over drinks.


15.30 | Walk-in at our location Social Impact Factory Aan de Gracht
16.00 | Next Level Qual – the opportunities
17.30 – 19.00 | Sailing on the Utrecht canals
Around 19.10 | Return to Social Impact Factory

Do you want to know more about Qual and AI? Please send an email with your contact details to

Please note that space is limited and our relations will be given priority. So register quickly, and we will let you know as soon as possible if you can join.

Want to know more first? Please contact