Meet our new Insights & Innovation expert
Gabi Verstappen joined Beautiful Lives on a permanent basis from 1 May. She will be working as our new Insights & Innovation expert.
Gabi completed her master’s degree in Strategic Product Design at TU Delft last April. She regularly supported us in research and innovation projects while she was studying.
She brings both new knowledge and experience and we already know that she is a great colleague to work with. We are therefore very pleased that Gabi is now a permanent member of our Beautiful Lives team!
Other news
Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.
Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.
Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.