Meet Elfie, our new Junior Insights & Innovation Expert!
Elfie has successfully completed her Business Administration studies at Hogeschool Utrecht and has recently started the pre-master in Communication Sciences at Vrije Universiteit Amsterdam. With relevant experience from previous roles, she brings valuable insights and a structured approach to her work.
Additionally, her enthusiasm, dedication, and willingness to contribute make her a great colleague to work with. Welcome to the team, Elfie!
Other news
Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.
Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.
Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.