Beautiful Lives supports Red Cross with Christmas gift
It has become a tradition. For several years now, we rather spend our Christmas budget on a nice charity than on paper Christmas cards or Christmas gifts.

This year, our choice was quickly made. In these times of war and disasters, we are making a donation to the Netherlands Red Cross that helps people all over the world. Committed, people-oriented and purposeful, exactly as we have experienced in our cooperation with the Red Cross in recent times.
The Red Cross itself puts it succinctly: ‘This is a time to help.’ And we can only endorse that! Read more about the work the Red Cross does.
We wish you happy holidays and a colourful 2024!
Other news

Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.

Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.

Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.