Beautiful Lives & Kruidvat at MIE’25
As is tradition, we are once again hosting a session at MIE this year. Together with Neeltje Martens from A.S. Watson, our colleague Gaby Siera will give the lecture ‘Kruidvat: een stapje duurzamer’ on Tuesday, March 18, focusing on sustainability and the customer journey.
In this session, we will share key learnings from the customer journey research we conducted for and with Kruidvat. Neeltje and Gaby will demonstrate how Kruidvat makes sustainable choices accessible and appealing to everyone and how customer journey research plays a crucial role in this.
During this inspiring session, you will learn:
- The role sustainability plays in the customer journey of Kruidvat shoppers.
- How Kruidvat balances sustainability, affordability, and accessibility.
- Why working with a multidisciplinary customer team is both fun and essential.
About the speakers
Neeltje Martens is Customer Insight & Experience Manager for the Kruidvat and Trekpleister brands at A.S. Watson Benelux. With extensive experience on both the agency side (DVJ, Kantar Vermeer, MetrixLab) and the client side, Neeltje knows exactly how to translate insights into strategic decisions. Last year, she won the D&IN Award in the category ‘Insights Professional on the Client Side’.
Neeltje on LinkedIn >>
Gaby Siera is the founder and managing partner of Beautiful Lives. With a background in anthropology and marketing, she founded the agency, which is celebrating its 20th anniversary this year. Gaby brings her expertise in customer journey research to this session, showing how to translate customer insights into concrete improvements.
Gaby on LinkedIn >>
Don’t Miss It!
Our lecture is scheduled for Tuesday, March 18 at 2 pm in the Bilendi Zaal (round 4). The lecture is in Dutch.
The annual Data & Insight Event MIE takes place on March 18 and 19. This year, for the first time, the event will be held at De Rijtuigenloods in Amersfoort—a unique and centrally located venue where you can attend over 100 sessions covering the latest trends and developments in insights, marketing, and data.
Find more information about MIE and the program at: www.mie.nl.
Get your tickets here.
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