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13 Jun 2023 -

More and more millennials are investing. Especially with the emergence of new product channels and assets, it’s important that trusted financial parties stay connected with this next generation of investors in order to help them build wealth responsibly.

That is why Euronext, ABN AMRO and Beautiful Lives together delved into the world of young investors in search of their motivations. We did this with an extensive BL*Campfire. In a three-week online community, these millenial investors told us all about their motivations, choices and challenges.

On June 6, we shared the insights from this innovative research with all stakeholders and experts during an interactive round table on the Damrak. Before the session, colleague Rubina Oliana opened the trading day on the Amsterdam stock exchange with a firm gong beat.

The video was produced by Rupert Britton of Spark Creative Works.

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