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23 Jun 2020 -

Beautiful Lives and Validators launch IdeaCheck!

Qualitative insights with the speed and efficiency of quantitative research

Brands are now making every effort to create new campaigns and propositions that align with the new reality in terms of tone of voice and content. To help them with this, Validators and Beautiful Lives joined forces with an innovative research solution: IdeaCheck. With IdeaCheck you validate a concept or prototype in a quantitative way and enrich your data with an in-depth qualitative analysis. The take-outs are thorough and specific.

A model that uses the power of both quantitative and qualitative

Beautiful Lives and Validators have developed a proposition with three phases. If you pass these three phases, you will know exactly how to get the most out of your concept and where improvements can be made.

1. Check
The concept is quantitatively validated and analysed within the context of its purpose.

2. Context
Deployment of 12 intuitive and implicit tools from Validators in combination with the contextual expertise of Beautiful Lives.

3. Reflect
Using online conversations, the experts at Beautiful Lives provide an in-depth understanding of the underlying motivations of consumers


An optimal concept within two weeks

The combined approach provides customers with quick and substantiated advice at a competitive price within two weeks. In addition, we can select respondents from a quantitative sample with a specific profile, which you can later speak more extensively with, in the qualitative phase.

Fabian Bäumer, Senior Insight & Innovations Expert at Beautiful Lives “We see that clients are increasingly asking for both a validation of ideas and the why behind the data.  That’s why working with Validators is an important step for us in answering that question and taking a step into the future of market research

Astrid Lubeck, Senior Innovation Consultant at Validators: “IdeaCheck is focused on making quickly validated choices for the optimization of concepts and communication. The phased approach offers a time and cost-efficient solution. This way you can evaluate insights quite quickly during the process and adjust materials in the meantime. “

Both companies have high expectations of combining the two areas of expertise. Customer reactions are positive and the first three projects have already started.

Together, Beautiful Lives and Validators have been nominated no less than six times for a MOAward, each one having won the famous trophy once.

For more information: 


Fabian Bäumer
Beautiful Lives
035 30 300 20


Joris van der Zwan
020 -716 3775


About Validators

Validators has 100% focus on communication research (creation, campaign and brand). We use the insights to make your communication measurable and controllable. So you can grow. With research into 750 million euros in campaigns and over 5,000 creations in our benchmarks, we understand like no other what consumers are hooking on. Aware and unaware.

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