Markteffect | Beautiful Lives: human insights, powered by data
What people do is often reflected in data. But to discover what truly drives them, you have to get closer—by observing, listening, and asking questions. And by combining those human insights with the power of data.
That’s why the Beautiful Lives team and Markteffect’s qualitative researchers are joining forces as a single team under the specialized label Markteffect | Beautiful Lives. With one mission: Humanizing business, unlocking relevance.
One team for qualitative research and innovation
The new label consists of more than 15 Insights & Innovation Experts. Together, they form a specialized team within a larger organization of more than 100 research specialists.
With this launch, the collaboration between Beautiful Lives and Markteffect takes further shape. Qualitative research takes center stage within Markteffect, while Beautiful Lives’ human-centered, creative, and innovation-driven expertise is integrated with data science and the broader offerings of The Relevance Group.
Humanizing business, unlocking relevance
For us, relevance begins with connecting with people—not based on assumptions, but on understanding and empathy. We explore what gives meaning to behavior and choices, and where opportunities lie.
That human perspective helps organizations operate and innovate in a human-centric way—not just by knowing what’s going on, but by understanding why it’s happening and what direction makes sense in that context.
From what and why to where and how
Clients don’t just want to know what lies behind behavior and numbers. They’re also looking for a concrete translation into opportunities, solutions, and choices. That’s why Markteffect | Beautiful Lives combines qualitative research, quantitative data, strategy, and consulting.
By connecting human science and data science, we bring the story behind the numbers to life with scale and substantiation. The insights are translated into sharp decisions for brand strategy, innovation, customer experience, and customer journeys.
A richer palette of ways to understand people
Observing, listening, and asking questions remain the foundation. At the same time, the agency has access to additional methods and capabilities, including AI-supported moderation, semiotics, the online community Campfire, and customer forums.
This expertise is enriched by Markteffect’s data science knowledge and the capabilities within The Relevance Group. This allows different perspectives to converge into richer analyses and a clearer direction.
What does Markteffect | Beautiful Lives mean for organizations?
The label provides organizations with both the foundation and the direction needed to make decisions that are more relevant, people-centered, and effective. By combining insights into behavior and motivations with the power of data, we create a stronger foundation for strategy and innovation.
Frequently Asked Questions
What is Markteffect | Beautiful Lives?
Markteffect | Beautiful Lives is a new specialized label for qualitative research. The qualitative researchers at Markteffect and the Beautiful Lives team will continue to work as a single team under this label.
Why was the label established?
Clients are not only seeking insight into what lies behind behavior and numbers, but also a concrete translation of that insight into opportunities and solutions. The label combines in-depth human insight with data science, strategy, and consulting.
What expertise does the label bring together?
The label combines qualitative research, quantitative data, strategy, and consulting. Among other tools, it offers AI-supported moderation, semiotics, the online community Campfire, and client forums.
How large is the team?
Markteffect | Beautiful Lives consists of more than 15 Insights & Innovation Experts, within a larger organization of over 100 research specialists.