Hi, we are beautiful lives.
We translate human frictions
to business solutions.
We explore, develop and evaluate tomorrow’s growth directions. We work closely together with well-known brands and organizations. For them we translate behavioural, motivational, and contextual insights into innovation and strategy.
We explore, develop and evaluate tomorrow’s growth directions.
Markteffect and Beautiful Lives Join Forces in Qualitative Research with a Specialized Label
“Humanizing business, unlocking relevance” is the mission of the new specialized label Markteffect | Beautiful Lives. Markteffect’s qualitative researchers and the Beautiful Lives team will continue to work together as a single team under this label. In doing so, Markteffect is giving qualitative research a central role within the organization.
Why an outside-in customer journey changes everything
Many organizations still start their customer journey inside-out, while the real journey starts with the user.
Welcome Imco: our new Insights & Innovation Expert
Since November, Imco de Gier has been strengthening our team as Insights & Innovation Expert.