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Insights for sharing

Sometimes we explore a topic on our own initiative. Simply because we find it interesting, or because we think it is important that more insights about that particular topic are available.

You can dowload the results of these studies for free on this page. We call this Insights for sharing.

Lately we delved into the following topics:

The plastic Paradox
In the study The Plastic Paradox we explore our paradoxical relationship with plastic and show how organizations that are in transition to a ‘plastic-free’ society can communicate about this process with their customers. 

We also made a great podcast about the Plastic Paradox. Listen to it right away (24 min/Dutch):

The Resilient Consumer
We explored the importance of resilience in various aspects of life with The Resilient Consumer. From health to finances. In the report, we also give some inspiring examples of how organizations can contribute to their customers’ resilience. 

Corona, the war in Ukraine, inflation – how are consumers coping? In our podcast (19 min/Dutch) we talk about consumer resilience in uncertain times and the five drivers for greater resilience: ‘being careful’, ‘being agile’, ‘being connected’, ‘being on top of it’ and ‘being in control’. How can companies respond to this?

Food Talk
What’s for dinner? You can read about the 12 most important developments in consumer behavior and needs in home food cooking in our FoodTalk research report.

Or listen to our podcast on home cooking (approx. 20 min/Dutch):

Golden ‘oldies’

These studies are from a little while back, but the topics are as relevant as ever and the insights as interesting.

  • The future of mobility. How do consumers view ‘mobility’? Together with a few experts, we developed four future scenarios that we explored with consumers. Creating the optimal flow, that’s what mobility should be all about!
  • Generation Swipe. A journey of exploration into the mindset and lifestyle of young people. They are more serious, purposeful and aware than ever. As an organization, how do you capitalize on this?
  • Young@heart. Profound insight into the mindset and lifestyle of elderly people (50-86+ plussers)! The combination of having less time ahead of them and more time and financial space, makes YOLO fit this group even better than Generation Swipe. That creates opportunities!
  • Aging. A report from some time back, but the underlying dynamics remain interesting. What does aging mean to different generations?

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