+31 (0)35 30 300 20
Arendstraat 16 1223 RE Hilversum
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Who we are

If you don’t understand people,
you don’t understand business

How we started

Beautiful Lives originated in 2005 from one of the coolest projects ever. The Lives Project. A kind of community avant la lettre. For five years we have followed about 250 people per year who let us into their daily lives by means of photo assignments. This has resulted in a photo database with more than 100,000 photos, which you will never find in your photo album or on social media. We used that material for analyzes of our thematic Lives Edits. A kind of magazines on topics such as health, energy, relationship with brands. And of course for specific customer questions. After five years, we stopped the project and developed our online community setup,  BL *Campfire.

What we do

Beautiful Lives creates insights based innovation. We explore, develop and evaluate tomorrow’s growth directions. We work closely together with well-known brands and organisations. For them we translate behavioural, motivational and contextual insights into innovation and new strategies. Our approach derives from the principles of design thinking. We work towards product- and service concepts that add value to both our clients and their customers. F

Who we are

We are Gaby Siera (oprichter en managing partner) and Maurice Palmen (managing partner). Together we lead the agency Beautiful Lives. With a team of insights & innovation professionals, we do great projects for major brands in FMCG, Retail and Finance. From our Hilversum based office,  we service our clients in markets across Europe and main international markets such as China, Brazil, India and the US.